Marketing is essential for any salon to succeed nowadays. While many owners understand its value when it comes to acquiring new customers, it’s also an essential tool for retaining your existing clientele.
Unfortunately, looking for ways to expand and grow your business through marketing can be a daunting task. Trying to find affordable methods that meet your needs can be difficult and frustrating, especially since you already have so much on your plate.
But there’s hope! There are numerous free marketing tools available to you that take the stress away from promoting and expanding your salon.
Free Salon Marketing Tools
Here are five of the most helpful marketing tools you can use to start promoting your business.
1. Salon Newsletter
A salon newsletter is an effective way to keep your clientele up-to-date on any changes in your business, such as new stylists, retail product lines, or upcoming events. It enables you to keep a tie of communication with your clients, even during long periods of time between appointments.
There are several free resources that offer a variety of templates and customization options. Some of them include:
Promoting your newsletter on landing pages is a great way to build a comprehensive list of contacts that you can use for email marketing. Announcing special offers for email subscribers can drive more traffic to your website and business.
2. Google My Business
Many companies find valuable business through organic searches on Google. Creating a Google business profile, and adding it to Google My Business, allows you to legitimize your salon by highlighting useful information like your location/address, business house, reviews, and images on search results pages and Google Maps. This increases your visibility to prospective customers, making it easier for them to find you.
To create your profile, you first need to set up a Google account for your business. If your business email isn’t gmail, don’t worry! Gmail addresses aren’t required for a Google account—there’s an option to use an existing email address. From there, navigate to Google.com/business and begin the setup process.
You’ll be prompted to enter your exact business name to see if another company with the same name has already created a profile.
If so, don’t panic! Just request access and Google will guide you through the rest of the process.
If the name doesn’t appear in a drop down menu, you can click “Add your business to Google” to create your business profile. From there you’ll select your category of business, which can be altered after the creation of your profile, if needed.
Now for the fun part! You will need to add information like:
- Location/official address
- Home delivery services
- Contact details
- Business hours
- Description (around 750 characters long)
You can even add your own photos and images. It’s important to note that you won’t have control over the order in which photos appear on your profile, including images that customers can upload with reviews, so it’s smart to have several of your own photos mixed with user-generated content.
Show your customers some love by using the review feature in your business profile. Respond to reviews and comments automatically generated from information Google gathers from the web to keep in touch with clients and create a sense of community.
It’s also important to include all the services your salon provides. Think of it like a menu for a restaurant. You want customers to browse through and find something they want to call and make an appointment for.
Although this process may seem overwhelming, Google has very clear step-by-step instructions to help you from start to finish. In the end, this initial work will definitely pay off.
While Canva can be a useful tool for creating a newsletter, it has additional benefits that can take your marketing to the next level. For example, it’s an easy tool to use for creating infographics that can then be distributed through social media posts like Instagram stories.
Not all your marketing material needs to live in social media though. Consider printing your infographics and using them as posters in your salon.
Canva has several templates to choose from that are very beginner-friendly. You don’t need to be a graphic designer to use this tool. Its drag-and-drop features and creative templates allow you to create beautiful designs with very little skill required. Even better, this program allows you to take full control of your overall brand image if you’re the one creating it!
4. Social Media
Social media is one of the more widely used free marketing tools across industries. While it can be very effective and successful for your business’s growth, it’s important to know what platforms best meet your salon’s specific needs.
Whatever platform you choose largely depends on who you’re trying to attract to your business. Where do they live? How old are they? What do they do in their spare time? What kind of services can they afford? The answers to these questions should guide your social media strategy.
Once you’ve narrowed down your target audience, you can choose what media channel, or combination of channels, is best at attracting your prospective clientele. Some social media platforms that you should consider for marketing your salon are:
5. Free HubSpot Growth Suite
One of the biggest challenges of any expanding business is sustaining that growth. Tools like Canva and social media can help your company grow, but it can often be challenging to stay on top of all the marketing tools and strategies you use. Many salons grow an extensive list of contacts for their newsletter and email marketing campaigns, but can’t keep up with the demand and timelines needed. In the end, this only hurts your company’s brand.
Using marketing automation tools like HubSpot Growth Suite (free version) is a really helpful way to keep you on top of your business’s communications. This tool creates easily accessible helpful hubs for marketing, sales, and customer service. Imagine eliminating the needless task of sending out email promotions every week. Instead, create your emails and let this amazing tool do the rest!
Check out what free resources HubSpot has to offer and how you can use them to help your salon thrive!
A Business Without Marketing Can’t Succeed
Marketing your business doesn’t have to be complicated. There are several resources available to you that can help promote your business while also creating a strong brand voice and image.
Want to learn more about how to market yourself using effective strategies? Check out our "Let's Get Social” course and learn how to get discovered by more of your ideal clients!