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How to Achieve Your Goals as a Beauty Entrepreneur

Salon Stylist Cutting Hair

As a beauty entrepreneur who works in the hair salon industry, it can be difficult  to take actionable steps to achieve your goals. You probably already have so much on your plate, it’s hard to imagine adding additional responsibilities. However, there are many things salon owners can do to not only succeed, but alleviate some of the stresses that come with owning a business.

The hair salon industry is mostly a commission-based business. This means stylists and salon owners are heavily reliant on a steady flow of happy, loyal clients. But how can you build a loyal customer base, and where will you find the time?

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What Do Salon Owners Need to Succeed?

While salons need loyal clientele, there are two crucial factors that your success is contingent on: Scheduling and communication.

Efficient Scheduling

While scheduling clients is a crucial aspect of a thriving salon, efficient scheduling takes place both behind and beyond the chair. Oftentimes salon owners, and even stylists, take too much of their personal time to address the business side of their profession rather than the human side. But in order to be successful both professionally and personally, it’s important to try and find a balance between these groups of responsibilities to prevent burnout.

Sarah Fasolo, SALT Society’s marketing manager, agrees that many stylists try to find ways to devote more business hours to the more demanding sides of the salon business, such as building a social media presence, creating marketing initiatives, and keeping up with client communications. These communications, however, are the other essential component to success.

Effective Client Communication

Since your client base determines your salon’s success, it only makes sense that effective communication is just as important. The impact of social media platforms like Pinterest on salons has created an increasing need for opening up the conversation between client and stylist. While clients always know what they want, and are often inspired by the latest hair social media trend, it’s the salon’s job to communicate what these requests require.

Client communication is a delicate balance between consistency and accuracy. This isn’t always an easy balance to strike for stylists and salon owners, particularly on top of all the other tasks they need to accomplish behind the chair. In these cases, it’s important to know what resources and options are available to you to lower stress levels and guarantee positive results.

How Salon Owners Can Achieve Their Goals Behind the Chair

Most salon owners would agree that there just aren’t enough hours in the day to achieve their goals by themselves. In the Hair Goals podcast episode “The One Thing that Creates More Time in Your Schedule!,” Ashley, SALT Society’s administrative manager, offers some tips to address this.


While this might seem like a simple solution, many stylists overlook the need for additional help. For example, Ashley began her career as a part-time assistant to a stylist, Jamie Sea, that soon turned into a full-time position. There is plenty of work to go around, and it’s almost always better to delegate than to overload your own schedule.

Many women working in the beauty industry have to juggle work responsibilities with family obligations. This means that any additional work outside of salon hours often takes time away from family. In addition, the business aspect of salon work might not be your strong suit as a beauty entrepreneur. “Stylists are usually pretty creative people,” Ashley says. “They need someone who’s more interested in spreadsheets, processes, and systems for the business side of what they do.”

While hiring an assistant is definitely an option, it comes with its own set of challenges. For one, hiring someone requires money. Whether part- or full-time, hiring help always comes with some kind of price tag. Another issue with delegating is the required transition time. “There’s definitely a transition period of testing out the waters,” Ashley says.

If you’re not ready to hire, or aren’t in the position to pay for an assistant to delegate your business-related tasks, there is another option to consider.


While stylists can’t automate the creative side of their business behind the chair, there are several opportunities for salon owners to consider automation. “Client communication is very repetitive,” Ashley says in reference to the need for automation. “Because of this, I started to save email templates on client communication. In a way, I was preemptively automating.”

This is one example of how automation doesn’t need to be daunting. Something as easy as creating email templates moves your business in a far more efficient direction. This opens the door to other business components that can be automated, such as:

  • Credit card captioning
  • Pre consultation
  • Cancellation policy
  • No show policy
  • Rescheduling policy

While automation for these things isn’t a necessity on the individual level, a team of stylists is a different story. Consistent communication is crucial to your salon, but perhaps the most important case is that it creates an “insurance policy” when clients aren’t happy. “Clients aren’t going to tell their friends ‘I got my hair done by “insert stylist’s name” and I don’t like it.’ Instead, they’re going to say ‘I got my hair cut at “insert salon name” and I don’t like it.’”

Since all experiences reflect on the salon as a whole, rather than the stylist, it’s important for owners to take client communications into their own hands. Automated communication can ensure clients understand policies, know how to schedule appointments, and manage expectations. Not only that, automated systems can take clients all the way through the inquiry process, up to scheduling a consultation, with little to no involvement from the stylist.

Work Smarter, Not Harder

Like the saying goes, “work smarter, not harder.” Salon owners already have enough to worry about, so take the opportunity to delegate and automate where you can. “Simplify the process as much as possible,” Ashley says.

If you’re interested in automating your salon business, SALT society is here to help. Check out their new course on automation and learn how scheduling effective client communications can help your salon business thrive.



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