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Imposter Syndrome: How to Navigate as a Beauty Entrepreneur

Do you ever feel like a phony? Or your success isn’t fully earned? Or wish you felt completely fulfilled in what you do? If your answer is yes, you aren’t alone.

Imposter syndrome is a common feeling beauty entrepreneurs experience when they’re sensing resistance in their career trajectories. While seemingly harmless, this perception can be a determinant to emotional and professional growth. However, before diving into how to overcome these obstacles, it’s important to also understand what imposter syndrome is.


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What Is Imposter Syndrome?

According to Verywell Mind, “imposter syndrome” refers to an internal experience of believing that you aren’t as capable or competent as others perceive you to be. Although it’s hard to believe, this feeling of doubt can affect any high achieving individual—regardless of position or stylist status.

5 Tips to Navigating Impostor Syndrome as a Beauty Entrepreneur

If you’re feeling trapped in these feelings of unworthiness, there are several ways you can break through. Here are five tips you can use to overcome imposter syndrome and become the person you were always meant to be.

1. Identify What Scares You

Imposter syndrome stems from a fear of feeling uncomfortable in uncharted territory. In order to break away from doubting yourself, it’s first essential to identify what scares you. Is it a fear of taking a big step in your career, like deciding to open your own business? Or is it transitioning to a new skill set, like becoming a colorist? Whatever the reason, only you know what the cause of your discomfort is.

2. Seek Out Knowledge

Everyone is uncomfortable doing something new. Most of the time this uneasiness is caused by a lack of knowledge of skills that can help you become an expert. In her podcast Hair Goals, Jamie Sea, owner and founder of SALT Society hair salon, encourages beauty professionals struggling with imposter syndrome to ask themselves “Do I need more information or resources to feel more confident?”

3. Don’t Be So Critical

Don’t be such a harsh critic! Instead, try to be your biggest cheerleader. It’s important to become a safe place for your consciousness to come back to when you mess up. Everyone makes mistakes!

Take these instances as a chance to learn and grow, instead of criticizing or doubting yourself. “It’s all about turning obstacles into opportunities,” says Jamie Sea. Taking a more compassionate approach toward yourself isn’t just about accepting and learning from mistakes, but allowing yourself to do so without a fear of total failure. Jamie agrees that “when you’re kinder to yourself, the more optimistic you are in your abilities.”

Navigating imposter syndrome as a beauty entrepreneur

4. Know Your Worth

Stylists and salon owners who struggle with imposter syndrome often tell themselves “I just don’t see myself doing this.” While this relates to self-doubt and a fear of failure, it also stems from an identity crisis. According to Jamie Sea, those who struggle with self-doubt are typically looking for their worth in all the wrong places.

Past experiences, societal pressures, and parental upbringing have all warped the idea that validation and self-worth should come from external sources, rather than internal. Worthiness is something everyone has and needs to recognize in themselves. Jamie Sea adds that “it’s not about creating worthiness, but coming home to it.”

5. Share Your Feelings

Since imposter syndrome is based on feelings, it only makes sense that overcoming it often involves sharing and communicating these feelings. One way to do this is through sharing your experiences with others who can relate. This can have many benefits, such as opening yourself up to advice, relieving any tension from bottled up feelings, and understanding you’re not alone.

Another effective method of sharing your feelings is journaling. This is a wonderful option for those who aren’t ready to open up to others, or want to work through their obstacles in a more holistic way. Jamie Sea encourages many of her students and educators to journal and work through challenging questions and exercises to reveal obstacles to success and happiness and possible solutions to achieve this.

You’re Not a Fake

Everyone feels like a fake at some point in their career. But that doesn’t mean you aren’t worthy of the things you achieve or the challenges you take on. In order to prove that imposter syndrome is a mindset and not a reality, Jamie Sea encourages stylists and salon owners to ask themselves “why do you feel worthy of the things you have now, but not the things you desire?”

Looking closer at your career journey and past triumphs proves that you are worthy of everything you work for and more! Sometimes it just comes down to letting yourself believe it in the first place.

Interested in more mindset support? Check out our community and see what resources we offer.

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