Starting a business can be a challenging and yet highly rewarding experience. And, owning your own salon comes with a wide range of benefits. Since navigating the process of opening a salon can be tricky, we’ve gathered 20 of the most helpful resources for new and aspiring salon owners so that you can hit the ground running.
Resources for Salon Owners
Starting Your Business
Starting a salon requires you to check a lot of boxes before you can open your doors to clients. From choosing a location, to getting the required permits and necessary equipment, and much more, there’s plenty to consider.
Here are some resources you can use to help you get started:1. Opening a Salon: 12 Key Tips & Considerations
2. How to Choose the Perfect Location For Your Salon
3. Your New Salon Equipment Checklist: What You Need to Open a Salon
4. What Permits & Licenses Do You Need to Open a Salon?
In addition to these resources, look up the town’s website where your business is located. Understand the demographics of the town, average income of its residents, attend board meetings, and speak to other salon owners. Get involved in your local community and town. This type of networking goes a long way in business!
Your state’s website should also offer a few business plan templates that you can fill out to solidify your vision into a tangible business plan. This is going to be so important if you are needing a lender or investor.
Marketing Your Salon and Managing Your Online Presence
Once the physical location of your salon is squared away, it’s time to create a virtual presence as well. This includes a salon website complete with scheduling software and other management tools to keep your business running smoothly.
You’ll also want to consider your social media presence and different ways you might market your business both online and offline. Social media will be one of the most powerful tools at your disposal when it comes to reaching your target audience. Consider supplementing your offline marketing efforts with social media marketing via platforms like Instagram and Pinterest.
7. How to Create a Salon Referral Program
8. Identifying and Attracting Your Salon’s Target Market
9. Salon Social Media Planning & Marketing: 6 Tips
10. Instagram For Salons: 10 Ways to Showcase Your Brand on Instagram
11. Pinterest For Stylists: The Best Kept Secret in the Industry
Creating and Implementing Policies
Setting effective policies is one area where new salon owners can tend to struggle. These policies play an important role in protecting your business, your stylists, and your time, so it’s important to get them right. Once you’ve established your salon’s policies, it’s even more important to make sure you stick to them!
Hiring, Training, and Managing Salon Staff
The staff that you choose to hire will be the most important asset your business has. Finding the right people to join your team can seem intimidating, but there are steps you can take to help ease the process.
Remember that there’s always going to be room for personal and professional development when it comes to your team. Empowering your staff to pursue continuing education and learning opportunities is one of the best investments you can make in your team and your business.
14. How to Hire & Onboard New Stylists at Your Salon
15. How to Create Development & Learning Plans For Salon Staff
16. 10 Tips For Managing Your Salon’s Staff
17. How to Motivate Your Salon’s Employees
Pricing and Financial Planning
Finally, the undeniable truth that comes with running a business is that you’ll need to confront your fear of numbers and learn how to carefully plan your finances. For stylists and salon owners, especially those who think of themselves as artists, numbers don’t always come naturally. Getting comfortable charging what you’re worth is key to keeping your business running smoothly.
Launching Your Salon Business
Each of the resources above provide valuable insight into the process of launching a successful salon business.
Most importantly, create a roadmap for your vision as well as small, actionable steps so on how you can get from start to finish with ease. It can even be helpful to visually see your bigger picture plan in order to begin creating steps on how to get there.
With your plan of action in hand and help from the resources above you’ll be on your way to owning a successful salon. For extra help and support along the way, consider exploring options like taking an online course in salon ownership, joining a community of like-minded people, and learning from experts who can teach you from their own experiences.